General, business, and technology terms that channel executives should know.
Need a definition for compensation neutrality? The long tail? Curious about 2112’s 3C’s Methodology?
Check out our comprehensive, continually updated list of general, business, and technology terms, and boost your channel knowledge.
Hover over a term for a definition overview; click on the term for additional information and related links.
A
B
C
- C-suite
- CAGR
- CAM
- Capabilities
- Capacities
- CapEx
- Capital Expenses
- CASB
- Certification
- Change Management
- Channel
- Channel Account Manager
- Channel Conflict
- Channel Conflict Management
- Channel Enablement
- Channel Goldilocks Zone
- Channel Impact Index
- Channel Program
- Channel Program Tiers
- Channel-Ready
- Chief Revenue Officer
- Client/Server Architecture
- Closed Distribution
- Cloud Access Security Broker
- Cloud Aggregator
- Cloud Computing
- CLV
- Co-op Marketing Funds
- Cobranding
- Cognitive Computing
- Cold Storage
- Collaborative Model
- Commercial Off-the-Shelf
- Commoditization
- Compensation Neutrality
- Competencies
- Compound Annual Growth Rate
- Compulsory Partner
- Consultant
- Consultative Selling
- Contact Center-as-a-Service
- Contra Revenue
- Core Competencies
- Cost Overrun
- Cost to Serve
- Cost-Plus Pricing
- COTS
- CRM
- CRO
- Cryptocurrency
- Customer Attrition Rate
- Customer Churn Rate
- Customer Experience
- Customer Lifetime Value
- Customer Relationship Management
- Customer Retention Rate
- Customer Turnover Rate
- CX
- Cybersecurity
D
- DaaS
- Data-Driven Economy
- Deal Lifecycle
- Deal Registration
- Decision-Maker
- Dedicated Account Manager
- Demand Generation
- Demonstration Units
- Desktop Virtualization
- Desktop-as-a-Service
- Digital Sales Service Provider
- Digital Signage
- Digital Transformation
- Digitalization
- Digitization
- Direct Market Reseller
- Direct Sales
- Disaster Recovery as a Service
- Disruptive Technology
- Distributor
- DMR
- DRaaS
- DX
E
F
G
H
I
L
M
- M&A
- Machine Learning
- Managed Detection and Response
- Managed Print
- Managed Service Provider
- Managed Services
- Margin
- Margin Enhancement
- Market Development Funds
- Market Share
- Marketplace
- Master Agent
- MDF
- MDM
- Megacity
- Megatrend
- Micro-Behavioral Influence
- Minimum Acceptable Growth Rate
- Mobile Device Management
- Monthly Recurring Revenue
- MRR
- MSO
- MSP
- MSSP
- Multicloud
- Multiple System Operator
- Multitenancy
N
O
P
- PaaS
- PAM
- Pareto Principle
- Partner Account Manager
- Partner Composition
- Partner Enablement
- Partner In Name Only
- Partner Portal
- Partner Profiling
- Partner Program
- Partner Program Tiers
- Partner Relationship Management
- Partner Segmentation
- Partner-Initiated Opportunities
- Partner-Led Opportunities
- Pay-Per-Usage Model
- Penetration Testing
- Perpetual License Model
- PINO
- Platform-as-a-Service
- POC
- POP
- Post-Sales Support
- Pre-Sales Assessment
- Pre-Sales Support
- Predictive Analytics
- Private Cloud
- PRM
- Product Road Map
- Professional Services
- Professional Services Specialist
- Proof of Concept
- Proof of Performance
- Public Cloud
R
S
- SaaS
- Sales Conversion Rate
- Sales Lifecycle
- Sales Resource Utilization
- Sales Segmentation Matrix
- Sandbox
- Scope Creep
- Scrum
- SD-WAN
- SDN
- Sell-Around Model
- Sell-As Model
- Sell-Through Model
- Sell-To Model
- Sell-With Model
- Service Level Agreement
- Service Provider
- Services-Led Sales
- Share of Wallet
- SIEM
- SLA
- SLED
- SMB
- SOAR
- SOC
- Social Media
- Software-as-a-Service
- Software-Defined Networking
- Solution Provider
- SOW
- Specialists
- Specialization
- Specialized Channel
- Specialized Distributor
- Spiff
- STEM
- Subscription
- Supply Chain
- SWOT Analysis
- Systems Integrator
T
- TAC
- TAM
- Teaming Agreement
- Technical Resource Utilization
- Technical Support
- Technology Adoption Lifecycle
- Telecom Agent
- Terms and Conditions
- Territory Exclusivity
- Third Platform
- Threat Modeling
- Through-Partner Marketing Automation
- Time to Market
- Time to Revenue
- Total Addressable Channel
- Total Addressable Market
- Total Available Market
- Transactional Sales
- Trusted Advisor
- TTM
- Two-Tier Channel Model
V
- VAD
- Value Proposition
- Value-Add Services
- Value-Added Distributor
- Value-Added Reseller
- Value-Based Pricing
- VAR
- VDI
- Vendor
- Vendor Relationship Management
- Vendor-Initiated Opportunity
- Vertical Market
- Virtual Desktop Infrastructure
- Virtual Machine
- Virtual Reality
- Virtualization
- VM
- Volume Discount
- Volume Licensing
- Vulnerability Management
X
Term of the Week
80/20 RuleAlso known as the Pareto Principle....
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