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Intel CEO Bob Swan (left), touring the development facility of the Tiger Lake processor in Hillsboro, Oregon (photo courtesy of Intel)

Intel Going on the Offensive With Tiger Lake

September 3, 2020

New processor and marketing campaign, “Project Athena,” aim to reclaim confidence, market share lost to rivals

Intel, the vaunted chipmaker shaken by increasing competitive pressure and supply-chain disruptions, is going back on the offensive to reclaim customer confidence and market share with Tiger Lake, the 11th generation of its flagship processor.