Data center provider launches PlatformDigital initiative, four new IT solutions
Digital Realty Trust is looking to turn its global collection of data centers into a networked platform of interconnected facilities that customers can leverage to house their infrastructures, connect to cloud providers, and manage data closer to where it’s being created.
The Lowdown: At the MarketplaceLive show this week, Digital Realty, which has more than 210 data centers on six continents, introduced PlatformDigital and four new enterprise IT solutions that run on top of the platform. It represents a shift by the company beyond its traditional regional focus.
The Details: Enterprises are adapting to an increasingly distributed IT environment of data centers, clouds, and the edge. They also have to address business demands for more on-demand capabilities and a broader geographic presence. PlatformDigital is designed to give them the tools they need to meet these requirements.
Digital Realty’s four new IT solutions can be deployed on the PlatformDigital in the company’s 210 data centers, which are spread out across 15 countries and 36 metro regions. The solutions are:
> Network Hub: Consolidates and localizes traffic into ingress and egress points, improving network performance and reducing costs.
> Control Hub: Hosts hybrid controls around security and IT, offers infrastructure deployments in hyperconverged configurations, and meets density requirements for control points.
> Data Hub: Brings data aggregation, staging, analytics, streaming, and data management closer to where the data is generated and resides to ensure optimized exchange of data and compliance.
> SX Fabric: Includes a software-defined network (SDN) overlay to enable service chaining in multi-cloud and B2B application ecosystems. The fabric connects hubs in metros and regions for secure, distributed workflows.
Digital Realty also offers its Pervasive Datacenter Architecture (PDx) to help customers accelerate the development and deployment of their IT architectures. In addition, the company is building a partner ecosystem around PlatformDigital that will include tech vendors like Cisco and IBM Cloud, as well as channel players like BridgePointe Technologies.
Background: Digital Realty is a real estate investment trust (REIT) that has become the world’s second-largest data center provider behind Equinix. The company, which saw revenue in the third quarter grow 5% to $806 million, has become an active participant in the ongoing consolidation of the data center market. According to Synergy Research Group, 52 data center deals closed in the first half of the year, an 18% year-to-year increase. Digital Realty this week announced it had closed a $1 billion joint venture with investment firm and REIT Mapletree involving three data centers in Virginia.
The Buzz: “Gartner predicts that by 2022, 60% of enterprise IT infrastructures will focus on centers of data, rather than traditional data centers. As a result, there’s a growing industry imperative to create new centers of data that reside between the core and the edge,” said Digital Realty CEO A. William Stein. “With the announcement of PlatformDigital, we uniquely enable customers to deploy their IT infrastructure at the centers of data exchange around the world, bringing users, things, applications, clouds, and networks to the data. Our customers get the advantage of access to fit-for-purpose infrastructure that can power their digital transformations at the scale and speed they require today and into the future.”
“It’s becoming increasingly clear that organizations are faced with a growing number of locations, applications, and sensors, all generating information at the edge, and must find new ways to aggregate and optimize data exchange to survive,” said Kelly Morgan, vice president of services at the 451 Group. “Our enterprise IT research published today shows that over 70% of enterprises plan to expand geographically within the next two years, putting further pressure on their IT infrastructure. Deploying data hubs in professionally managed multi-customer data centers will be one of the essential elements of a successful enterprise strategy to harness the value of this data by moving elements of IT closer to where it’s being processed and utilized.”
“Our customers are looking for a partner who can help them scale as they open new locations, establish new business relationships, and expand their footprint into new markets,” said Brian Miller, founder of Bridgepointe. “PlatformDigital allows us to start small and have scope to easily scale for our customers as their digital business grows, with a single data center provider. We’re very excited to be taking our collaboration with Digital Realty to the next level.”