Channelnomics Original

SugarCRM Adds Marketing Automation

May 17, 2019

CRM vendor acquires Salesfusion to expand capabilities in customer experience management

In an ongoing bid to build an end-to-end suite of customer experience management tools, SugarCRM is buying marketing automation vendor Salesfusion. The addition of the application vendor’s capabilities will fill a gap in SugarCRM’s customer outreach and communications.