Refreshed Catalyst Channel Program adds support features, overhauls incentive structure
Gigamon demonstrated its commitment to the channel this week, rolling out an updated partner program that looks to give solution providers new and better ways to work with — and earn with — the network traffic monitoring vendor.
The Lowdown: The refreshed Gigamon Catalyst Channel Program boasts a completely overhauled incentive and discount structure that rewards outstanding performance and increases earning potential for partners, company officials said.
The Details: Also updated is Gigamon’s technical sales support, with additional training resources and a redesigned partner portal, officials added.
The Buzz: “Our unparalleled investment in the Catalyst Channel Program strengthens our ecosystem by increasing partner training, providing stronger support tools, delivering greater market access, and accelerating business growth opportunities. This creates a winning formula for our ecosystem and maximizes value for our customers,” said Gigamon president and COO Shane Buckley. “Moving forward, our sales, marketing, and enablement efforts will be laser-focused on a channel-first approach, starting with the strategic overhaul of the incentive models that create an unmatched value exchange for our partners.”
“Gigamon is fundamentally changing how we go to market, and with partners initiating a significant portion of our business, it’s time to demonstrate our commitment to them in return,” said Michelle Hodges, vice president of worldwide channels and alliances at Gigamon. “To our partners, our promise is to work more closely with you and the Gigamon ISV ecosystem, be easier to work with, and invest in your success. The Catalyst Channel Program is designed to reward value with margin, and we’re ready to truly be channel-first.”