Channelnomics Original

Channel Chiefs’ Outlook: Optimistic but Cautious

March 18, 2019

Annual 2112 Channel Chief Outlook finds vendor confidence in the channel waning amid transformation and economic challenges

In public, channel chiefs are typically an optimistic bunch. Their job is to promote the channel’s strength as a viable, productive route to market. In private, however, channel chiefs have mounting misgivings about the channel’s ability to execute and deliver growth amid transformation pressures and economic headwinds.